Will.i.am has been more than a little ‘extra’ in his attempts to get the world to care about his soon-to-flop #willpower album. He cashed in favors to get the likes of Rihanna and Britney to feature on the disc, premiered a song live from Mars last night, and now he’s dropped a new viral video masked as a top secret leak called “Hoola Hoop”.
The song features Nicole Scherzinger, who dons a blonde wig and twerks her perfect body under the porntastic alias of
Mona Lisa Nicci Sundae.
Miss Sundae aside, you know what the worst thing about this desperate stunt is? I actually kind of like it.
“Hoola Hoop” is like Black Eyed Peas’ hip-pop pussy poppers from Elephunk and Monkey Business combined with the The E.N.D. onwards electro-era Peas, but not quite as good. If you replaced Nicole Scherzinger’s sexy Z-list swag with Fergie’s fierce A-list swag and released it as a Peas comeback track, people would definitely be jamming if they were drunk enough.
#willpower is still irrelevant though. When that album drops, I’ll be doing the same thing as everybody else: downloading, keeping the Britney track, and deleting the rest.