The glorious return of Solange Knowles

Some people think that Solange, the talented Knowles sibling, has gotten the raw end of the deal having to live in the shadow of her pampered sister, but that’s really not true. Thanks to her famous family ties, Solange has never had any problem landing a record deal (she’s had about three so far) and can work with whoever she wants, from big name hitmakers and music video directors to the crème de la crème of the indie world. She can take years between album releases, earn big bucks as a ‘model’ and a ‘DJ’, and get interviewed on Oprah just for cutting her hair. She doesn’t even need to bother making commercial music because nobody is gonna buy her stuff anyway, yet she still gets the kind of support and promotional opportunities usually afforded to a more mainstream star.

Basically, Solange has many of the perks of being Beyonce, without any of the crazy pressure, scrutiny or responsibility. And that kind of freedom can result in some pretty amazing music. Take her latest single, “Losing You”, for example. The new track, produced by Dev Hynes, sees the songstress swapping the delicious Motown of 2008′s stellar Sol-Angel and the Hadley St. Dreams for melancholy ’80s synth-pop.

“Tel me the truth boy, am I losing you for good?” Solange repeatedly laments, her voice sounding both sweet and ghostly as it swirls over spacey synths and a looped yelp.

Like any good Azealia Banks record, “Losing You” is hip and cool, while also containing a healthy amount of pop and urban crossover appeal. It’s the best single Solange has ever released, and most certainly one of the best of the year so far.

No seriously, it’s that fucking good.

And as if that wasn’t enough, the official music video is also one of the greatest visuals to come out in God only knows how long. Director Melina Matsoukas is on a roll right now, first snatching our wigs with Christina Aguilera’s “Your Body”, and then having Solange trump every one of Beyonce’s 4 era videos combined.

Is there seriously anybody out there who still doubts that Solange has more creativity in her pinky toenail than Beyonce has in her entire padded ass and prosthetic belly? Bey’s idea of doing something different was screaming about independent women (again) over an old Major Lazer club hit that she claimed to produce. Meanwhile it only took Solange one single to slay a huge chunk of her big sister’s entire career and a slew of recent comeback singles from the likes of Mariah Carey, Alicia Keys, Rihanna, Ke$ha, Taylor Swift, and more.

All hail the new King B.

This entry was posted on Wednesday, October 3rd, 2012 at 8:22 am and is filed under Music Videos, New Music, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.facebook.com/zed.xp Zed Yasay

    Solange always manages to have a consistent feel across all her songs. This one is amazing, i wish i was in the video.

  • http://www.twitter.com/tonybrabander Tony Brabander

    I’m still playing Sol-Angel. I pretend that that first album isn’t even in her repertoire!

    I can’t wait for this album. But you know next time she’s probably going to have to fund music ventures herself.

  • http://twitter.com/curdey Michael Curd

    I like it! ^_^ Wow, I’ve now heard THREE new songs today that are all BRILLIANT: Solange – Losing You, Big Boi – Mama Told Me & Gypsy And The Cat – Bloom. Gotta love good music days..!!!

  • http://www.twitter.com/tonybrabander Tony Brabander

    I wonder why likes and comments are disabled on the music video?!

    Has Bey been trolling her sister!?

  • theprophetblog

    LMAO!

    Probably Solange just thinks she’s too indie to have comments enabled on her video.

  • theprophetblog

    We all do

  • http://www.facebook.com/profile.php?id=1127181558 Andrés Felipe Rodríguez

    I love some Solange she’s definitely the creative one of the Knowles, and the song shows that is really good. The video is pretty hipster, but in the good way, really Melina is knocking out of the park with X-tina and Solange videos.

  • vjx89

    I’m utterly slayed by this song. It’s so different from her latest album, yet so refreshing. She definitely deserves a spot on the top 40. If Gotye and Fun can do it, why can’t Sol?? Such a diva!!!

  • Tanay

    “Some people think that Solange, the TALENTED Knowles sibling”
    Oh the shaaade hahaha love u prophet!

  • DRB

    Yes. We all do.

  • KB

    I love her for bein so unforced. She is so casual…just like wynter gordon. Both of them have that creative touch and seem to be so off-the-cuff. They slay me so hard

  • clakre

    wait…was that really solange?..i mean what she initially served to me was ‘oh i wanna be an eclectically deep artist unlike my uber superficial n talented sister’ n I WASNT BUYING IT! but THIS! OMG! Its total indie-pop perfection…im beyond impressed!..i guess even a broken clock is correct twice a day. ;)

  • BoughettoDiva

    The whole time I was watching this I couldn’t help but think about how much better Wynter Gordon is. This has Wynter written all over it. It doesn’t seem right coming from Solange.

  • MrsTOP

    I love the video and the song. Super cool!! Beyonce wishes.

  • Joey

    I really love Solange. This song is so good, I’m not saying that it’s a so original like everybody else, but is sure is good in it’s genre! What makes the song brilliant is the video. Mostly I watch a video for like one time and never see it again, but I already watched this one over and over again. Love it! Great style, great dance, great everything!

    I hope her new album is as timeless as Sol-angel and the bla bla… because I still love that album!

  • Jas

    Eh she still doesn’t do it for me. Her ‘hippie’ ways seem super fake and her overall personality is unlikable. I will say I liked tracks off of her last album and this song is ok, but I know ppl will bandwagon the ish outta this sigh…

  • soon to be called a hater

    i agree that the video is better than everything bey has ever or will ever put out, but solange will never have what bey has in spades: presence. i never wanna look at solange. even in this gorgeous video, i wanted to look at everyone and everything but her. she was the weak link.

    and she’s the weak link in the song, too. my hope is that some who’s great (or even just good) will cover it.

  • meow mix

    What a beautifully crafted song and visual! I still blasted “Sandcastle Disco” all the time , Solange successfully slays the industry once again. Well done!

  • SerferTJ

    For a second, I read that headline as “Girlicious Returns” and started shaking and crying like a MAD MAN. But then I realized it was just Solange. That was a tough pill to swallow :/

    I LOVE Solange tho and this single re-affirms my appreciation for her. I still like “I Decided” more personally, but I like that she’s taking risks and switching it up constantly.
    Plus, how f**king flawless is her style!!!!!!!!

  • xtincta

    I love the song and I too was touting it’s praises. Honestly Prop when your’re spot on you’re REALLY spot on, I was reading this review nodding my head in agreement at nearly every sentence. The only thing I would disagree with is this being her best single, it’s top 5 but it doesn’t beat TONY or SandCastle Disco.

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    I wish Solange will be even half as successful as her demonic sister. It sadden me to know that Bey gave her allowance every week for baby sitting. If things work out, she will no longer need food coupon and will finally be able to move out from that one bed room apartment that she shared with Ciara and Keri Hillson.

  • Yeah right

    Everything she does always feels so forced and contrived to me and this is no exception…Plus her attitude stinks.

    Good luck to her I guess!

  • http://www.facebook.com/people/Trevor-Szuba-Schneider/100000290157462 Trevor Szuba-Schneider

    totally diggin in this song. reminds me of whitney from the 80′s production & ballad to her hair and the wardrobe selection. a very chill but still upbeat song. very nice video too bein so smooth. A+++

  • mergong

    I wish Wynter Gordon sung this song instead. It’ll fit right in with Sanguine

  • barbudo

    I like how mellow the song is and I guess the visual is entertaining but I got kinda distracted and unusually started to work. Cut to me still blogging about myself. OK, no, what I wanted to say was that I like this but I don’t know if it’ll blow up? It’s all very “chillwave” remember chillwave? super boring.

  • http://twitter.com/WillNomNoms William Alexander

    With one album – this excludes her juvenile debut – and a handful of demos (favors, fuck the industry, left side drive) and single she’s made Beyonce’s entire discography irrelevant. ^Puts on repeat for a week^