
There’s been a lot of chatter lately over the current dance music trend thats so popular in mainstream music right now, especially amongst fans of urban music who seem to be growing increasingly frustrated as they watch their favorite artists turning in their R&B beats in exchange for high energy club tracks.
Amongst all the debates are arguments is one man who doesn’t see the craze dying down any time soon; David Guetta. The French DJ helped usher in the new musical craze thanks to his work with the Black Eyed Peas and Kelly Rowland, and recently opened up about his thoughts on the whole genre during a new interview with Idolator.
My first work as a producer was “I Gotta Feeling.” After that came the success of “Sexy Bitch” and “When Love Takes Over.” It’s not only me as a producer. It’s the fact that we came with a new sound in America, creating that bridge between the electro culture that comes from Europe and the urban culture that is more American—it’s such magic. Something totally different. I think America was always scared of dance music and always kept it very underground for such a long time. And now tracks like “I Gotta Feeling,” “Sexy Bitch”—and now Ke$ha, “TiK ToK—are doing really good on the radio. Of course, everybody loves to dance. But the idea is like, how can you make a record that can make people dance but also get played on the radio? What we’re doing with Will and with Akon—and what I’ve done with my album, One Love—it’s going to be the new hip hop. Dance music is the new hip hop.
I think dance music has much more credibility than your typical “fad” and it needs to be respected as it’s own genre (unlike auto-tune which is more like a gimmick), but when something becomes popular you get everybody doing it, and not always very well.
In some cases less is more, and not every artist can deliver a quality dance-influenced track like Kelly Rowland or Lady GaGa have done.
I love some of the current dance tracks out there but I can’t wait until we move onto the next trend (which we will) and dance goes back to artists who are genuinely influenced by the sound, and not just picked up by every pop artist under the sun trying to stay current and score a hit.
What do you think about the whole dance craze?