It’s a tough time for T-ara right now. Their netizen-fabricated bullying scandal has resulted in a huge blow to their popularity, with their every move now being followed by angry outcries and their new single “Sexy Love” struggling on the charts. T-ara used to be one of K-Pop’s biggest “digital monsters” alongside the likes of IU and BIGBANG, but “Sexy Love” failed to snag an all-kill and was ranking fairly modestly on most digital charts after its release.
However, things are now starting to look up. After a slow start, sales of “Sexy Love” are now rising after the group’s first round of comeback performances this weekend, with the catchy song currently sitting at a new peak of No. 3 on the Instiz real-time digital chart and continually increasing.
It’s not hard to see why “Sexy Love” is now starting to win over the haters. The kitschy performances of the song are a blast, harking back to the ridiculous days of “Bo Peep Bo Peep”, only with way better choreography this time round. The members have been donning colorful cosplay outfits with hooker stockings for a borderline-fetish look, tearing their way out of giant boxes on stage and robot dancing while pretending to be dolls. Their stage sets are some of the best that they’ve ever had, and the entire concept is destined to go down as one of their most memorable ever. Even newbie Ahreum is fitting in with the group better than anybody could’ve expected, rather than sticking out like a crooked penis like poor Hwayoung did when she was first awkwardly thrust into T-ara.
Oh yeah, and Boram and Qri are now being treated like actual members of T-ara! Can you believe it?
You can see that CCM has definitely played it fairly safe with this comeback and accentuated T-ara’s strengths as a way to try and turn the public’s opinion back to positive. With the increasing sales of “Sexy Love”, it looks to be working so far. The song has also accumulated a massive 55% of the global vote on the official M! Countdown website (beating its nearest competition by around 37%), indicating that it’s mostly just the Korean netizens that have turned on T-ara, and that the group’s international fanbase is stronger than ever.
Shows these haters who’s boss, T-ara!