Earlier today the web was rife with rumors that Jade Ewen was planning to leave the Sugababes. They were of course, nothing but rumors, and Jade cleared the air on her Twitter account by saying that the only place she’s going is “to the studio with the girls to work on our new album.” Given the current situation the Babes are in, Jade may as well have left, because the trio’s label have just pulled the plug on their craptastic comeback single “Freedom”, otherwise known as the worst single of 2011.
Just days before its release, “Freedumb” has been yanked from pre-order on iTunes, Play.com, and Amazon, while the iTunes purchase link has been removed from their website. The single is now being given away for free on Amazon as a “thank you to their fans“, but the real reason for the price cut is the single’s impending floppage. Despite high-profile television performances, countless radio interviews, club shows, a Nokia endorsement deal and more, nobody is interested in “Freedumb”, with the generic tune failing to even crack the Top 100 airplay chart in the UK. The general assumption is that zero airplay combined with poor pre-orders pushed Sugababes management into putting up the song as a freebie to avoid it tanking on the charts — the Babes are already damaged goods as it is, and the UK take their singles chart positions very seriously, so having “Freedumb” bomb would have been an awful look for the group.
But seriously, is anybody surprised? The Babes’ are nice girls, but “Freedom” is a truly terrible song, combining every lyrical, visual, and musical cliche in pop possible to create one of the biggest stinkers of the year. Just like everything released since Sweet 7, it’s just pointless, empty, garbage.
So, where does that leave the Sugababes now? Rumor has it that the girls have a second single on the way titled, but I hardly see what good that will do. Even if it’s a killer tune, which is doubtful given their recent track record, their label RCA Records only spent about five bucks on the cheap club video for “Freedom”, and that was the group’s lead single.
Perhaps it’s time to finally call it quits, like they should have done when Mutya jumped ship.