Roc Nation’s freshest face Rita Ora wasn’t supposed to drop her debut single –a Drake-penned urban ballad called “R.I.P.”– for another two weeks, but it looks like there’s been a last minute change.
Both Rita and Jay-Z made a surprise stopover at New York’s Z100 earlier today to premiere what has now become Rita’s debut single, “Party & Bullshit”.
And just in case you were wondering: no, it isn’t a remake of the Biggie classic, but after hearing the song in full, I kinda wish that it was.
I don’t know exactly what I was expecting Rita Ora’s first single to sound like, but it certainly wasn’t this. Roc Nation are gunning for the Top Forty with this one, enlisting Bonnie McKee and Miami-based duo The Runners to craft a sunny summer song that sounds a lot like “Party In The USA” meets Katy Perry. It’s a lot of fun, but it’s not particularly very interesting.
Pop superstars like Katy, Ke$ha, and Lady GaGa all debuted with a distinct style and sound that you knew was all theirs straight away, no matter how commercial their songs may have been. As for Rita, “Party & Bullshit” sounds like something Jessie J would put out, and with music like this, that’s exactly who Rita is going to become – a mid-tier female who’s never quite going to break into the big leagues. She already looks like Rihanna-lite as it is, in the same way that Roc Nation labelmate Alexis Jordan has always been Beyonce-lite.
Despite Rita’s exotic good looks and blonde hair (which I’m oddly fascinated with), I never really bought into the hype, and now I know why. “Party & Bullshit” is enjoyable and I won’t change the station if it comes on, but as for Rita being the next big thing, I’m still not convinced.