Much like Katy Perry, behind Pink‘s pop superstar persona lies a scarily savvy business woman. After suffering a slight dip in popularity with her underrated Try This album, Pink hooked up with Max Martin and worked tirelessly at clawing her way back to the top of pop’s food chain. She powered through two huge album eras with I’m Not Dead and Funhouse, and then capped it off with a heavily-promoted greatest hits package, before finally allowing herself to take an extended break from the spotlight to start a family.
Now Pink’s back with a new single “Blow Me (One Last Kiss)”, but just because she’s taken some time off and gone through some major life changes, doesn’t mean that she’s about to fuck with her winning chart formula.
This time around, Pink’s hooked up with hitmaker Greg Kurstin, who owned the female pop-rock genre this year thanks to his producing Kelly Clarkson’s mega-smash “Stronger (What Doesn’t Kill You)”.
“Blow Me (One Last Kiss)” contains all the elements of a usual Pink single –ballsy attitude, man bashing lyrics, radio-friendly production, and some obligatory swearing– but Kurstin’s attempted to bring Pink’s trademark sound into 2012 by adding a dance beat and some electronica that sounds like it was plucked straight off of a Two Door Cinema Club record.
On paper, there’s not a whole lot wrong with “Blow Me (One Last Kiss)”, except for one thing: It’s utterly boring. You can only listen to Pink do the exact same thing so many times until it becomes stale and pedestrian. Pink’s refusal to evolve turns “Blow Me” from what should be a hands in the air anthem into something completely safe and sterile, and it’s a damn shame. When the now 32-year-old first started her career, she was bolder and more experimental, genre-hopping from the R&B of Can’t Take Me Home to the introspective pop of Missundaztood and the rebellious Try This. But once Try This failed to sell a squillion copies, it’s as if Pink got got scared overnight and grabbed whatever formula she could find that worked, and then refused to budge from it ever since.
Compare Pink to Kelly Clarkson, who is probably the most similar artist to her sound-wise. Both are masters of the Top Forty pop-rock genre, but Kelly has managed to switch up her sound enough with each new album that every release feels fresh, yet still familiar. Pink has the ability to do the same, yet judging by “Blow Me”, it looks like she’s content to keep serving up the same thing as long as people will buy it.