This Rihanna era is a messy trainwreck. Homegirl didn’t finish recording Unapologetic until less than two weeks before its release, there was the whole #RihannaPlane fiasco, and of course, the whole Chris Brown thing. The single choices from RiRi’s album continue the unfocused direction of the era, with the songstress first instagramming what seemed to be the official single artwork for “Pour It Up”, only to have the ballad “Stay” sent to UK radio days later.
What’s going on, girl? Which is it?
Chances are that Rihanna might be going for a multi-singles, multi-format, approach with the album. “Pour It Up” has to be for urban radio in the U.S., because I don’t know who else would play that ratchet Mya mixtape b-side. “Stay” on the other hand, while not an obvious single choice, could work quite well outside of America, where people actually still buy ballads. Considering that the piano-led song was co-written by Lana Del Rey songwriter Justin Parker, and how successful Del Sley has been internationally, it’s a good choice.
RiRi’s definitely stumped me with this, though. From the first listen of the album I pegged the singles as, “Jump”, “Right Now”, maybe “Love Song”, and definitely “Nobody’s Business” — the latter of which was already confirmed by RiRi’s management as the likely second Unapologetic single right before the album dropped.
I think Rihanna should just pretend that this whole shitty era never happened and release “Photographs” or something instead. Loud and Rated R double-disc re-release!
Update: Apparently the “Pour It Up” artwork is fanmade? Idk. Headache tbh.