Ever since signing a global record deal with Universal Music earlier this year, Perfume have gradually been dipping their high heels into the international market. They opened an English-language website and social media portals, put their music on iTunes around the world, recorded their last single “Spending All My Time” almost entirely in English, and last week they released a new “global compilation” album called Love The World.
The compilation (titled after their first No. 1 single) isn’t so much of a greatest hits as it is a collection of Perfume’s best tunes. A couple of their essential singles are on there, like “Laser Beam”, “Love the World”, and the forever flawless “Polyrhythm”, paired with some of their greatest b-sides and album cuts like “Glitter” and “Edge (-mix)”, and topped off with two new remixes.
If you’re new to Perfume and looking for a way to really get into one of the world’s greatest girl groups, then this album is for you. Hell, if you’re just a pop or dance music fan at all, then this album is also for you. Fuck it; if you aren’t deaf (or even if you are), then this album is also for you too.
To promote the project, the wig snatching trio have a shot a music video for their epic “Nee” b-side “Fake It”. The song is two years old now, but it still sounds fresher than 90% of the shit you’re going to hear on the Hot 100, and was a wise choice to lead Love The World with.
The music video is essentially just a fancy live performance clip with some scenes of Perfume walking around in a circle cut in to try and make it more interesting. Usually I’d be pressed if Perfume didn’t serve up one of their flaw-free visuals, but since this is just for a random compilation album, I’ll let it slide.
Get into “Fake It” below.