Parade plot comeback with Xenomania hitmaker

If British girl groups were clothing stores, then Girls Aloud would be Harrods, The Saturdays would be Topshop, and Parade would be the clothing aisle at Tesco’s. But even though Parade’s music is basic-as-fuck, the girls care enough to try and dance and do choreography during their performances, which immediately puts them higher than The Sats in my eyes (even though I can barely tell both groups apart – they look so similar).

Parade debuted last year with the single “Louder”, which peaked at No. 10 on the UK charts. Their follow-up “Perfume” barely scraped into the top 40, and when their debut album only reached No. 171, the group were reportedly dropped and had to change management.

You’d expect Parade to call it quits like the now-defunct (thank God) Wonderland, but they’re currently in the midst of plotting a comeback with the help of former Xenomania hitmaker Tim Powell, who’s been behind some of the greatest pop tunes to come out of the UK.

During his time with Xenomania, Powell was involved in crafting a flawless catalog of classics that includes “Red Dress, “Hole in the Head”, and “Round Round” from the Sugababes, and Girls Aloud’s “Call The Shots”, “Can’t Speak French”, and “Love Machine”. It doesn’t get any better than those songs, which were the last truly great tunes to come out of the UK girl group scene before it all turned to shit.

Parade haven’t released any new music this year, but they’ve been keeping their names out there with a tonne of social networking and a support slot on The Wanted‘s recent UK arena tour. They’ve been plugging a new song around the place called “Throw It Up In The Air” which looks like it could serve as their official comeback single. It’s generic and still a bit basic, like a lazy Brave Brothers production or something that The Wanted would record if they were female, but it’s kind of catchy and much better than The Saturdays’ last two singles.

I like Parade’s determination and respect their worth ethic, and now that Tim Powell is on board, I’m cautiously willing to give them another chance.

Check out “Throw It Up In The Air” below, live from The Wanted’s tour (starts 0:55).

This entry was posted on Tuesday, May 8th, 2012 at 12:19 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Kel12892

    That performance wasn’t half bad at all. At least they’re putting in some effort. Good luck to them.

  • KingBeaArthur

    Flops or not, I love’em! Hopefully they’ll deliver with Powell behind them

  • Reductivered

     Those dance moves were pretty repulsive..

  • theprophetblog

     I know, but compared to Katy, Nicki, Saturdays, Girls Aloud, etc, they’re considered good LOL.

    So sad how low standards are in Western pop music these days when it comes to dancing and performance

  • http://twitter.com/superwaqs W a x O n W a x

    I don’t know how I feel about these girls; Throw It Up In The Air started off well but it all went downhill with that awful chorus. It’s an improvement on the musical turds that were Louder and Perfume though and you have to give them props for making an effort and attempting choreography. 

  • animasaurus

    I love Parade! They seem nice, it really is a shame that they are forced to put out horrible songs like “perfume.”  Hopefully working with this guy they can manage a decent song… but given how bad “Throw it up in the air” sounds, it doesn’t seem likely.

  • aaa001

    P57 Hoodia is really able to reduce weight effectively health green products, Hoodia P57 can let the brain to produce a full abdomen feeling, can effective natural regulate appetite, in thin body of in the meantime P57 Hoodia Pills also can provide guarantee for human nutrition. Super Hoodia P57 cactus slimming reducing weight is the science diet management and reduce weight with concept, will hoodia p 57 appetite control mechanism in weight loss in the concept, already don’t have to do a lot of exercise of p57, do not need to go on a diet, with ease to thin out the ideal figure. For more information please visit http://www.hoodiap57.org

  • Krishma_tapali77

    Follow Me On Twitter Please @k_xoxo:twitter 

  • Rachel

    They sing better live when they are dancing than what other girl bands would sound like standing still.They’re amazing!

  • Vqmusic

    the 3 on the right in pic look best sack the other 2 you got a new Banarama!

  • Shirl

    the 3 on the right in photo look best, lose the other 2 and you have a new Banarama!