It looks Nicki Minaj‘s time in the spotlight is already coming to an end. Sales are in for her latest album, Pink Friday: Roman Reloaded — The Re-Up; Ratchet Monster Cannibal Edition, and they’re not good. Despite taking time out her American Idol promo schedule to plug the disc, it shifted only 34,501 copies in its first week, resulting in a disastrous debut of No. 28 on the Billboard 200.
When sales predictions first came in for the album, Nicki tried to blame it on retailers for not stocking enough copies, but Lana Del Rey’s recently-released repackaged album, Paradise, which was also subject to limited availability, was still able to debut at No. 10 with 67,000 copies sold — despite no U.S. promotion or mainstream radio support behind it.
The severe floppage of The Re-Up is just the latest in a string of flops for Minaj, whose album sales have been rapidly declining since her highly-successful debut, Pink Friday. On top of her recent singles, “The Boys” and “Freedom”, failing to chart, she’s also had to deal with mediocre ratings for her recent E! reality series, My Truth, which was out-rated by the network’s other programs like Keeping up with the Kardashians, Ice Loves Coco, Chelsea Lately, and even Married to Jonas.
At this rate, is Nicki still even going to be relevant by the time American Idol premieres? The producers may as well just sack her ass like Cheryl Cole before it’s too late, leaving her free to strip off for Playboy and star in The Celebrity Bad Girls Club alongside Amber Rose, Tila Tequila, Tiffany Pollard, and Tara Reid. I’d definitely tune in.