Keyshia Cole is a love her or hate her kind of artist, but I’ve been a total stan from the first minute that I heard her warbling her way through “Lovvvvvvvvvvvvvvve“. I adore her soulful voice, and she has the kind of delivery that makes me believe every word she’s singing — even if she’s completely off-key and all over the place half the time.
After racking up three consecutive platinum albums, Keyshia’s popularity took a tumble her last effort, 2010′s Calling All Hearts, which quickly fell down the Billboard charts after its release and only managed to shift about 342k all together. The album’s poor performance can be attributed to a few things, like a not-so-catchy lead single and a less angst-ridden direction than her previous efforts, turning off some listeners who weren’t used to Keyshia singing about being blissfully happy and content with her love life.
Keyshia doesn’t like to lose, so the R&B songstress has returned to her angsty roots for her comeback single “Enough of No Love”.
Produced by rising urban hitmaker E-Money, who has worked with Chipmunk and Chris Brown, “Enough of No Love” is a triumphant return to the old school Keyshia Cole of The Way It Is and Just Like You. E-Money lays out a fat bass-y bed of booming soul-infused Hip-Hop for Keyshia to work with, leaving the diva to do what she does best — wail about broken hearts and no-good men. Keyshia sounds as shaky and emotionally frustrated as ever, packing almost as much pain and heartache into her voice as she did during her early days as a scorned young woman, pre-baby and husband. Lil’ Wayne makes an obligatory appearance, but rather than acting as a redundant addition like he is on so many other records, the Young Money rapper only serves to enhance the gritty urban edge of the song.
Keyshia’s definitely back with this one.
“Enough of No Love” hits iTunes on July 10.