[Music Video] f(x) – “Electric Shock”
My faves f(x) returned this weekend with the release of their second mini-album. I stan hard for these girls, but I’m really conflicted about their new single “Electric Shock”.
The song, produced by Dutch duo Future Presidents, is a ferociously danceable slice of electropop with more voltage than an electric fence in a North Korean gulag, but the big problem is that it doesn’t show any growth from f(x) at all. After the group moved in a more experimental direction with “Pinocchio (Danger)” and their male counterparts SHINee went left field with the Diplo-fied Motown of “Sherlock”, I was expecting something a little more off the wall from f(x) than just a hot club banger.
The video is the same story, with f(x) revisiting their wardrobes from “NU ABO” and “Pinocchio”, while dancing up a storm on SM’s typically glossy sets and stages. With their rising popularity, it’d be nice to see SM investing more into f(x)’s music videos and at least doing visuals on the level of “Hot Summer”, rather than just rehashing “Pinocchio” which “Electric Shock” does.
As expected, f(x)’s bizarre animal head teaser photos weren’t at all reflective of their final concept for Electric Shock. It’s like f(x) have upped their trademark stylish quirk in their artwork, but lowered it in their actual music.
But seriously, I do like “Electric Shock”. It’s just too typical for a group like f(x). This is the kind of shit I expect from 2NE1, not the girl group with bears for heads and the hot lesbian rapper.
