One of the things I’ve loved so much about the current Crystal Kay era is how positive and fun everything’s been. During a time when most pop artists’ idea of a feel good record is singing over a generic electro beat about letting loose in the club and yelling something at the DJ, it’s refreshing to see Crystal giving us something sweeter and more substantial.
Following her flawless flops “Superman” and “Delicious na Kinyoubi”, Crystal’s serving up more love and light with her latest single “Forever”. It hits stores today, and will be used to lead in her next studio album Vivid, which drops at the end of this month.
“Forever” is probably my least favorite CK single this era, but that’s not exactly a negative thing considering how great her recent stuff has been. It’s an upbeat europop record with some slight tribal influences and a super happy vibe. You know straight away that it’s J-Pop because the beat is kind of cheap and outdated, but in the best way possible.
The music video is really nice, especially as far as CK’s trademark recession specials are concerned. Homegirl gives some serious Fiji vacation-on-a-budget realness as she dances and parties outdoors on some island for about 24 hours straight. The clip may recall Beyawnce’s “Deja Vu” or Riyawna’s “Where Have You Been” videos to some with all the getting down amongst nature ish, but unlike those two aforementioned whores, Crystal Kay keeps things classy. She doesn’t need to pop her octopussoir or skeez up against some man to have a good time.
Check out “Forever” below, and please pre-order Crystal Kay’s Vivid so it doesn’t completely tank. Her new label needs a decent reason not to drop her after the performance of her recent singles.
[Via Random J]