After pleasantly surprising us all with his profanity-laced ballad “That XX”, BIGBANG maestro G-Dragon is back with another new single from his recently-released One of a Kind album, “Crayon”.
Knowing how YG Entertainment works, I should’ve known that a song like “Crayon” would be right around the corner the second I heard “That XX”. “Crayon” –a play on the slang word “cray” made popular by Jay-Z and Kanye West– is your standard YG urban-tinged electro banger. GD serves up slick hip-hop swagger on the verses, before dropping into a repetitive dance-driven hook (“Get your crayon! Get your crayon!”) that recalls the most banal American top forty slush.
If “Gangnam Style” is an example of LMFAO at their best, then “Crayon” is LMFAO at their most dire and irritating.
The official music video is virtually indistinguishable from previous visuals you’ve seen from 2NE1 or the BIGBANG camp. It’s bursting with bright colors, outrageous fashion, and endless moments of wackiness; a concept that was cool the first hundred times YG did it, but has now grown as tired and predictable as one of SM Entertainment’s formulaic set-based dance videos.
It’s not often that BIGBANG get it wrong, and lately they’ve succeeded in doing the opposite of what everyone has expected from them, but “Crayon” is a huge misstep on behalf of G-Dragon, the band, and YG. It’s lazy, and feels like GD has either run out of ideas (doubtful) or is simply just content to pander to the masses (much more probable).