Billboard ran an article on Mariah Carey‘s abysmal new single “Triumphlop (Flop ‘Em)” today, revealing a few interesting tidbits on Mimi’s current campaign and her impending comeback. The biggest thing is about her album, which won’t see a release until March, 2013.
This could be either good or bad, depending on which way you look at. With “Triumphant” going nowhere, a 2013 release date gives Mariah more than half a year to actually get her shit together and release a song that doesn’t sound like it belongs on one the mixtapes that Mya sells out the back of her car on weekends. She’ll also be able to take advantage of some killer cross-promotion thanks to her upcoming stint as a judge on American Idol’s next season, which kicks off in January.
So, with that said, what the hell is the point of “Triumphant”? In the Billboard article, Randy Jackson states that Mimi is looking for a multi-format smash with the song’s multiple versions, and that she’s planned a “big TV performance” as part of the promotion, but Mariah must be crazier than her Glitter days if she thinks that song is going to be a hit. It’s already No. 89 on US iTunes after just a few days, having peaked briefly at No. 37 before beginning its current digital free-fall. Those are disappointing numbers for any A-list pop diva, including Mariah, whose last lead single “Obsessed” shifted 119,000 copies in its first week.
The song will be officially shipped to radio on August 13, and a Nick Cannon-directed music video (God help us all) is due in the next few weeks, but who is Mariah kidding — ain’t nothin’ gonna save this sinking ship.
Is it really worth whetting the public’s appetite with a pre-Idol warmup single when the song in question sounds like absolute rubbish and is headed into Bionic territory on the charts?
In unrelated news, I’m really getting into “H.A.T.E.U.” lately and have concluded that it’s underrated. You know you’re in trouble when your fans are ignoring your new single and start revisiting past flops to get their fix!