Well, this is awkward.
After topping the Billboard 200 last week with her latest album MDNA, Madonna is on course to suffer the biggest second-week sales drop in history. According to Forbes, MDNA is set to shift “roughly” 46,000 copies second week, giving it somewhere around a record-breaking 88% drop in sales.
MDNA debut atop the Billboard 200 last week with 359k, but Madge cheated her way to No. 1 by including the album as part of a concert ticket bundle for her upcoming tour. Billboard report that about 185k of MDNA’s first-week sales total came from the ticket deal, making MDNA’s album sales about 179k without the extra help, which would’ve seen Lionel Ritchie debut at No. 1 with his new album Tuskegee, which sold 199k.
This whole cheat-first-week-then-suffer-a-sales-drop thing is so ironically Lady GaGa, isn’t it?
Anyway, with “Girl Gone Wild” not charting on the Hot 100 and interest already dwindling in MDNA, it doesn’t look like the album will be recovering any time soon. I’m sure Madonna doesn’t really care though — she’ll probably rake in about fifty billion dollars from her next tour, so that’ll soften the blow of yet another flop album.