With Utada on hiatus, Ayu boring us to tears with her tired old ballads, and Koda Kumi hocking her worn-out coochie to anybody who will pay attention, somebody had to step up to rule the J-Pop Queendom, and there isn’t a more fitting candidate than the divine Kyary Pamyu Pamyu.
Kyary who, you ask?
This defining diva first rose to fame on Tokyo’s fashion scene as a Harajuku model and fashion blogger. It wasn’t long before she was able to parlay her status as a rising style icon into a music career, with the 18-year-old teaming up with famed Perfume producer Capsule to release her first single, “PONPONPON”, back in July. The crazy kawaii music video for the addictive pop gem quickly became a viral sensation, raking in over 10 million views on Youtube, being blogged about by MTV and the Huffington Post, and attracting attention from classy celebrities like Fred Durst.
Now Kween Kyary is back with her second single, “Tsukema Tsukeru”, and as expected, it’s another defining anthem with the type of music video that could only ever come out of Japan.
Perched in her throne, Kyary rules her twisted kawaii Queendom like a Tokyo couture space princess, overseeing a court filled with dancing lions and horticultural abominations. At the halfway mark, Kyary leaves her comfortable perch and joins the now half-naked animals for an adorably cute dance break — you’ll notice her stunning top straight away, which has eyelashes attached to the breasts.
So, this is basically just a video to cross-promote Kyary’s line of eyelashes, but that doesn’t change the fact that it’s absolutely freakin’ ohmygod amazing.
But the real question is: How long until Lady GaGa steals something from Kyary? You just know that she wants that lashes top for her next shitty mini-movie.
Music video aside, the song itself is pretty spectacular in a you’ll-love-it-if-you-love-jpop kind of way. I didn’t think Kyary would ever bag another song as good as “PONPONPON”, but Capsule’s really delivered the good stuff with this one. It’s so incredibly catchy, and plays a bit like a less technofied version of a Perfume track.
If you love Kween Kyary Pamyu Pamyu as much as I do, head on over to iTunes, because “Tsukema Tsukeru” has been given a worldwide release. I already bought my copy!