Loreen has released a music video for “Heal,” the title track from her debut album.
Following Euro club-thumpers like “Euphoria” and “My Heart is Refusing Me,” “Heal” is the closest thing we’ve gotten to a real ballad from Loreen. The spooky slow-burner resembles the moody hip-hop beats of Drake and The Weeknd, but with a little Swedish pop flavor that separates it from your typical Noah Shebib fare.
I started watching the video earlier, but I quickly tabbed over to look at other stuff when all I saw was Loreen arguing with her boyfriend or something. When I returned, Loreen was running through an icy city surrounded by gigantic frozen elephants. What does it all mean? I don’t know. I’d probably have to sit through the whole video to figure that out. But it does remind of that Jake Gyllenhaal movie, The Day After Tomorrow. (A movie I’ve actually never seen and don’t intend to, but I remember that the poster had heaps of ice on it or something.)
My point is, this video is pretty cool if you skip the first bit and just check out all the frozen shit.