Since debuting in January, EXID have been one of those girl groups that I just can’t manage to give a fuck about. Their first single “Whoz That Girl” was super catchy and their fierce follow-up “I Feel Good” had an awesome music video, but it was just impossible to care about these girls in such a crowded marketplace. But persistence pays off, and EXID are working the old third time’s a charm trick with the release of their latest single “Every Night”, which edges them closer to relevancy than they’ve ever been before.
“Every Night” is a different style for EXID, with an acoustic R&B sound and somewhat scandalous lyrics about being at the mercy of an ex-boyfriend who wants nothing more than a midnight booty call. It’s sexy, mellow, and a little melancholy, with hints of urban-pop from the ’90s and early 2000s.
The original version of “Every Night” can be found on EXID’s fairly decent Hippity Hop mini-album under the title “Phone Call”. “Phone Call” is much funkier and steeped in ’80s synths, giving it a totally different vibe from “Every Night”. Both versions are great in their own ways, so it’s nice to be able to switch between the two depending on your mood.
You can’t have a good K-Pop comeback without an awesome music video, and EXID have definitely delivered (once again) on that front. The clip pretty much rips off miss A’s “Good-bye Baby”, but EXID put their own spin on it, adding humor and their own brand of sex appeal into the mix. There’s a few twists and quirks thrown in, like a scene where the girls dance in gas masks, or when they throw homemade chilli bombs at their ex’s new floozies to get them to spit their champagne all over him.
EXID are certainly starting to prove their worth, and with another single this solid, I may just become a fan. However, when it comes to struggling girl groups created by famous K-pop hitmakers, I’m still Team Brave Girls all the way!