DSP Media Has No Fucking Idea What to Do with Rainbow
Has it really come to this?
Rainbow are now so useless to DSP Media that the only thing the agency could think to do with them is a bargain bin repackage of the group’s flop Japanese album.
Due in stores next month, Over the Rainbow: Special Edition comes in three different editions, none of which contain any new music other than that “Candy Girls” song the group recorded a few months ago for some random animated series. The other extras that come with the album include two DVDs of Korean music videos and performances, and a CD of their old Korean-language tracks.
It’s sad to see DSP pushing out such a lazy and pointless release for Rainbow instead of actually trying to help the struggling group achieve something. They were scheduled to make a K-pop comeback this year, but it hasn’t been mentioned in months. In fact, the last notable thing I remember Rainbow doing is member Woori crying on TV about what a flop Rainbow are and how they still take public transport because they’re all hella broke.
It’s not like Rainbow is DSP’s only problem, though. We haven’t heard a thing from their rookie girl group, PURETTY, since they tanked in Japan with their first single, “Cheki☆Love”, and their unsuccessful new boy band, A-JAX, just debuted at a dismal No. 188 on the GAON chart with their awesome new single, “2MYX”. Even KARA are starting to slip: their latest Japanese album, Girls Forever, sold almost a quarter of what their previous one did in its first week, and their last single, “Electric Boy”, was outsold by Girls’ Generation’s “Oh!”.
KARA would’ve done better if they had just promoted a Japanese version of “Pandora” instead of that hot mess “Electric Boy”, but Rainbow’s big decline started way back around their So Girls album release. Just when they had finally gained some popularity with “To Me”, DSP not only shipped them off to Japan way before they were ready, but also launched that awful Orange Caramel knock-off sub-unit, Rainbow Pixie, in Korea.
Really, DSP?
Now all of Rainbow’s buzz has died down, and it’s going to take a seriously amazing song and shocking concept to put them back in the spotlight. If that fails, then it’s time to make Jaekyung solo. DSP is sitting on one of the hottest babes in K-pop and they still haven’t even given her a solo shot like After School’s Kahi got when she was with After School. She’s got ten times the sex appeal of HyunA with the distinctive look of T-ara’s Jiyeon, so it time for her to work that charisma on stage and hope that some of it rubs off on Rainbow in the process.
