How low can you go? When you’re Beyonce, rock bottom is just the beginning!
After turning her pregnancy with Blue Ivy into a calculated publicity stunt to promote her last album at the 2011 MTV VMAs, Beyonce has once again tried to use her baby to further her career. The songstress and her shady hubby Jay-Z just lost a legal bid to trademark their daughter’s name after trying to snatch it from a Boston-based events company who have been using it since 2009. Why does Beyonce want to trademark her 10-month-old baby’s name, you ask? To launch a children’s clothing line, of course.
Bey and Jay filed the trademark application back in January, only days after Blue Ivy
was bought online from an anonymous surrogate mother was born. But you can’t really blame Bey for pimping out her little eBaby. Her House of Dereon clothing line is a total flop that’s only stayed afloat because she bankrolls it herself, so you can understand how she’d be desperate to do anything to keep it going — especially now that her recording career is in the toilet.
The court’s decision is ultimately for the best, though. Bey’s last Dereon kid’s line came under severe fire for sexualizing children in its advertisements, and we certainly wouldn’t want that to happen to baby Blue.
At this rate, Blue is about to eclipse Willow Smith as the No. 1 most exploited child in Hollywood. She hasn’t even had her first birthday yet, but has already performed at the VMAs, attempted to launch her own clothing line, and became the youngest person ever to crack the Billboard charts after her Jay-Z collaboration “Glory” became an R&B hit just days after her birth.
How long until Blue joins her big momma with her own fragrance? I give her two weeks, max.