Ciara is like the self-destructive lover that you want to save but just can’t. No matter how many times you tell her that she’s beautiful and talented, she always finds a way to fuck everything up. And with her latest single, the Darkchild-produced “Got Me Good”, the 27-year-old may have just hammered the final nail into the coffin that is now her music career.
You’d think that after “Gimme Dat” and the wildly underrated booty banger “Work” flopped that Ciara would get the hint that maybe something wasn’t working. On the contrary, Ciara seems to believe that consistence is key, so “Got Me Good” bears the exact same frenetic synth-hop sound as the aforementioned singles. It’s a sound that only grows more and more dated with each passing year, and when you throw in a tired old schoolyard chant, you’ve landed smack bang in the middle Stale City (population: Ciara).
“Got Me Good” sounds a bit better when viewing the Joseph Kahn-directed music video, if only for Ciara’s stunning beauty. The clip’s desert dance-off theme vaguely recalls Janet Jackson’s “You Want This”, but Ciara is a long way from Miss Jackson when it comes to busting a move. From a technical aspect, her dancing has never been fantastic –it’s mostly just block party freestyling with the odd flash of great choreography here and there– but she sells it with her incredible energy and hood swagger. It’s her signature style and it generally works, but seeing her drop the same old moves over the same old beats has now become as boring and predictable as a Saw sequel.
The thing is, “Got Me Good” isn’t actually a bad song. It’s catchy and kinda fun. If it were just an album cut, it’d be a cute nod back to CiCi’s ‘old’ sound. But as a single, it’s a complete and utter misfire. Her record label, whether it’s Jive or Epic or Tesco, doesn’t seem to understand the difference between a good song and a hit song, and right now, Ciara needs a hit.
It’s official y’all: there’s a conspiracy against Ciara. Beyonce and Rihanna are clearly pooling their pocket money together and bribing CiCi’s team into pile-driving her career into the dirt. Those hoes know that “C.R.U.S.H.” shits on their entire existence, and they don’t wanna risk CiCi comin’ out with another smash and ending their ratchet lives.