Beyonce’s label: “We’re gonna work ’4′ for the next 18 months”

Beyonce’s label Columbia Records have calmed stan concerns that the dishonest diva has slacked off on her promotional duties, confirming that they’re planning to work Bey’s new album 4 for the next 18-months. Just like all of Beyonce’s previous efforts, 4 will be flogged to death with endless music video releases and a massive global touring schedule in an effort to sustain sales over the long-term.

“The main concentration for the next few months is to get this record working everywhere,” Stringer says. “She’s well versed in being a global artists. The touring plan is extensive. The promo plan is extensive. We also know we’re going to put out a lot of singles and…shoot a lot of videos from the record. There’s enough positive information that we think we can work the record for another 18 months, and hopefully over that period we’ll all be proved right that this is an important record and a commercially successful record.”

4 doesn’t really contain many potential hits, so Bey will probably sell it off the back of hardcore touring. The Glastonbury gig was a smart and very calculated move to re-establish her as pop’s premiere female touring artist, after both Lady GaGa and Pink have become the go-to touring girls over the past few years. Given the success that 4 is having in the UK now, it worked.

As for the present, Bey has a scripted TV special called “The Year of 4″ airing on BET and MTV today, followed by a GMA mini-concert on Friday. She’ll then head back to the UK for more festival dates.

This entry was posted on Thursday, June 30th, 2011 at 9:22 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Anonymous

    I hope she does another video anthology album like “B’day”. Even if they don’t get picked as singles, it’d be great to just have a nice collection of videos for the songs. Given that Queen B writes “ALL” her own video treatments, I suggest she gets cracking now.

  • Anonymous

    The King has risen! Shes back! So cute that we ALL thought this was going to FLOP and she still prevailed with a #1 Album with shitty singles and barely there promo in the US! Yes Beysus! Forgive us! We Know Not What We Speak! Forgive The Prophet to!
     

  • Nic

    So her record label thinks if they hype this release to death, they can boost sales/convince the world it wasn’t a failure? Sad. SMDH.

    The first week projections are for 270K+ (actual sales could be lower, even if the record label ships this number to stores), and with an absence of hits, its only going to fall. The sales she got are from stans only (and not even all of them, since I heard she has 1 million + twitter followers, but not 1 million + projected sales). People who hated the singles are not going to suddenly like them just because she tries to be everywhere (which she already does). And really, the only people who will be checking for the promotion are the same stans who ran out and bought official copies the first day.

    The fact that beyonce consistently under-performs compared to entertainers with less promotion and fanfare only prove she’s flopping hard. The fact that she can’t match her own previous chart performance prove she’s flopping hard.

    I don’t think a video anthology and all the promotion in the world are going to rescue this project. Her stans will never admit it…they’ll insist the coming promotion somehow proves shes a success. But, these are the same people who believe that two flop singles and low sales = hit album!

  • Guest

    You put your quotations in the wrong place. It should be

    Given that Queen B “writes” ALL her own video treatments…

  • Guest

    You put your quotations in the wrong place. It should be

    Given that Queen B “writes” ALL her own video treatments…

  • http://aalexisr-thebahamiansummerking.tumblr.com/ ヅ♩ ♪ ♫ ♬ -ΛalexisR-♩ ♪ ♫ ♬ ヅ

    It was already announced that the label shipped around a million copies of the album so they didn’t ship just that 275k you you’re speaking of.

  • LurkerAnon

    THEY
    HAVE
    TO
    MAKE
    THEIR
    MONEY
    BACK.

    And doesn’t she usually run an album into the ground for 1.5/2 years anyway?

    LOL at “scripted TV special”. You better believe it’s scripted! LOL

  • Oso_jo_ro

    Queen B doesn’t have a twitter tho!

  • Jj

    Dead @ scripted. But it actually is.
    This means she had even less of an actual break since she had to memorize all those lines

  • Nic

    US or worldwide?

  • Nic

    And it was “270K +” not 275K.

  • http://aalexisr-thebahamiansummerking.tumblr.com/ ヅ♩ ♪ ♫ ♬ -ΛalexisR-♩ ♪ ♫ ♬ ヅ

    Sorry I was stating HitsDailyDouble’s prediction not yours. My bad.

    Sony didn’t specify but I doubt they would ship simply a million worldwide. That’s a pretty small number seeing as though she’s so big everywhere.

  • TKB

    Her “worst” album still outsells most of your favs. LOL! *DEAD*

  • http://twitter.com/Numba1boyd Parris

    She has already released 3 going on 4 singles… Just how do they plan on this lasting 18 months?
    I do consider 1+1 a single because instead of just releasing it on Itunes, she performed that shit on AI which is some pretty hardcore promo.

  • Anonymous

    Both of the Kings are dead sweetheart.

  • Anonymous

    Oh God…….

  • SUPA

    You are right about one thing. You do “know not what you speak”. Either you are not familiar with the word of God, or you take it lightly (which is a mistake) so let me enlighten you (or at least try to). Idolatry is a sin, so is blasphemy. It may be a joke to you and the rest of the foolish ones (aka Beyonce’s stans) but it is not to God. You all need to STOP this “Queen”,”King”,”Beysus” business. It is not cute.
     The fact that Beyonce has the audacity to refer to herself as “King B”, confirms many of the speculations that have been made about her. The spirit that governs her/her career is not a Godly one.

    Lower-case g’s(little gods) can do nothing for us. Yet we insist on worshiping them. It makes no sense to worship a created thing that may/may not have been made by human hands. Beyonce was ‘created’ by God, but she was ‘made’ by a calculated industry and the buying public. She wouldn’t be where she is if it were not for her “stans” (I hate that word), and yet YOU give HER power over YOU.

    Habakkuk 2:18-”Of what value is an idol, since a man has carved it? Or an image that teaches lies? For he who makes it trust in his own creation; he makes idols that can not speak.

    This scripture refers to the wooded images that pagan nations as well as God’s own Isrealites would build and worship. Today we build and worship celebrities (among other things). We’ve given in to every trick of the enemy and we don’t even care.

    Do not be deceived. God is not mocked and He will not share HIS glory with anything or anyone.
    You are not helping Beyonce by feeding into and encouraging her deception. Instead of calling her “Queen”, “King”, “Beysus” and what not, you need to call her what she is; LOST and pray for her. How can you though when you appear to be just as lost as she is.

    Before you come for me with the whole “but Beyonce is a Christian” shpill, consider this:

    Matthew 7:21-”Not everyone who says to me, ‘Lord, Lord’, will enter the kingdom, but only he who does the will of my Father who is in heaven”.

    When Beyonce speaks, who is glorified? Beyonce.
    When she performs who/what is glorified? Her flesh.
    In her music who/what is glorified? Carnality.

    WISE UP! 

  • Nicmontreal

    Prophet … you are completely obsessed with Beyonce. Do you even realize it??? You should count the number of Beyonce post you did within the last few weeks! ;-)

  • Blink.Blind

    Wow didn’t really realize it’s almost 4 singles in and it was just released a few days ago…WOW! Hello remixes and re-releases. 

  • Guest

    Lord…

    So, what, are all the royalty in the world goin’ to hell in your feeble little brainwashed mind? Is the Queen of England part of the “Illuminati”? Enlighten me, oh wise religious prophet. (Pun not intended.)

  • Anonymous

    aww girl shut the fuck up.

  • Anonymous

    Consistently under-performing? What world do u live in where BEYONCE is CONSISTENTLY under performing? She’s released 2 singles which didn’t do well. Didn’t do promotion for 3 WHOLE weeks leading up to the album release…and she STILL outsold most ppl and landed a #1 single. So what the hell are you talking about? This album is HARDLEY a flop. Her worst in terms of Numbers, but again, that’s more due to the fact that her promo was very POOR. She’s sold the same as Britney. And if this is a flop then we won’t even talk about Rihanna’s sales. Get it together girl. She’s here to stay.

  • Anonymous

    #1 Album..not single. 

  • BUT WHY

    u betta tell it

  • Anonymous

    Some of you need to clam the
    hell down, it’s not that important! There has to be a reason why he said they’re
    going to work this album for 18 months; yeah she maybe Number 1 next week but
    what about the week after that? We will really see! I don’t care how many
    Grammys she has because Grammys don’t make an artist, the fact that she is
    letting these newbie’s pass her such as Taylor Swift and Lady Gaga shows me
    these sells don’t mean a damn thing!

     

    Another thing: How long do
    they expect for the album to do well without a hit single! So far there’s not
    much happening and she is good for mindless singles that would have the whole
    world acting like zombie fools!

  • purple rose

    if she was a true artist…a genuine artist…a legendary artist…a talented artist…a half ass decent artist she would not need to re release her re released singles..she would not need to make a video for every single song  including bonus tracks…she would not need to make scripted horribly acted behind the scenes of “allegedly” random look at me work really hard to be humble and grown up footage….she would not need to be on every cover of every magazine known to man and making guest spots on shows giving not needed inadequate advice on things she herself knows nothing about like what it takes to be a truly God-given talented no gimmick needed singer…she wouldnt need force herself and musically rape the publics mind with her tacky childish cotton candy songs…and she most definetly wouldnt need to hang on like a vice grip to a 4lop of an album that she will undoubtedly pay for awards and praise to for nearly 2years!!!!! #gtfoh

  • KoreanDream

    Haha, no. Only 2 singles, Parris.

  • Anonymous

    It’s album release week, idiot. The same amount of posts were done for Britney, Rihanna, Xtina, GaGa etc… All the major pop females get lots of posts when their album drops. 

    Duh.

  • tjoz

    18 months?? Why?!

    6months yes but 18months? Thats a bit excessive… She did record over 70 songs for it so there is no shortage of songs they can put out. Though bonus tracks and non album tracks have been leaking on a weekly basis (and they are no better than what is on the album…) so unless her team switch their brains on they should sit down and go onto the next one.

    I dont think the world is ready for 18months of Beyonce…

  • DeanButler

    18 months? is that a challenge?

  • Connor Evans

    Prophet needs to do a Piers Morgan style post on Beyonce’s “Year of 4″ documentary… it’s filled with lies and he never fails to make me laugh while pointing them out!

  • Lara Croft

    This seems to be a pretty fair description…. of Lady Gaga.

    Seriously, Beyonce’s promotion rounds aren’t as overbearing as some of you say at all. I’ll try to be subjective when I say this, but the only people who seem to be more obsessed with her than the stans…. are the haters. You’re watching her like a hawk, so much so that when she starts to release too many videos and covers too many magazines, you begin to think everyone is noticing – um, no. The only people watching her every move were you.

    It’s a different case with Gaga. She’s covering a lot of magazines and doing a lot of promotion cuz she wants to shove her fake, pretentious self down our throats; Beyonce is simply promoting. Call her a fraud, call her a stupid person, call her whatever the fuck you want but at the end of the day Beyonce is a singer, not an attention whore who thinks she’s God’s gift to humanity.

  • Jaimy

    wuuut? 18 months? Yeah right, I think this person means that they need 18 months to edit this crappy album. 

  • ABC

    and yesterday Hits Daily Double increased the numbers they predict for her to 310k…and Target released a statement saying they will release their sales figures soon 

  • Nic

    The only reason her promotion doesn’t seem overbearing to you this era is because she’s flopping like a fish out of water.

    She’s in the tricky position of not being checked for the way she used to be, but still thinking she’s the queen of all media; of wanting to hide from the (bad) press, but still needing to promote the album because it (obviously) isn’t going to sell on her name alone.

    The only people oblivious to bey’s attention whoring are her stans. But these are the same people who somehow convinced themselves that 4 flop song releases (2 of which didn’t even chart at all) and an under-performing album = hit.

    These same stans think that an album that is generally panned = artistic accomplishment. These same stans overrun blogs with useless arguing and excuses, but didn’t buy the album or singles, or request them on radio (that’s why the project is spiraling).

  • Nic

    I guess that means beyonce and jz went out and bought 40K copies of this crap.

    I guess they can sell them back to stans on her next tour and her website. SMDH.

  • Nic

    I think the prediction was for 273K, not 275K, that’s why I put 270K +.

  • Sorce

    Wow, really? LOLOLOL. Mmkay.

  • DS

    The critical response to 4 has been pretty good.

    I’m not even a Beyonce fan but the response from the haters has been over the top.

    It’s not an amazing artistic accomplishment but it’s a fairly enjoyable album.

  • Nic

    Actually the critical response has been abysmal. And its been a running story in the press that her record label is worried.

    I’ve also noticed that the best compliment that her stans can come up with this era is “it (the album) isn’t horrible”. Nice.

  • Nic

    Actually the critical response has been abysmal. And its been a running story in the press that her record label is worried.

    I’ve also noticed that the best compliment that her stans can come up with this era is “it (the album) isn’t horrible”. Nice.

  • DS

    http://www.metacritic.com/music/4-2011

    The Metacritic score is 73, which is higher than any of her other albums.

  • Jayyyyyyyy

    4 is one of the BEST albums released this year! Sorry it doesn’t live up to your taste of auto-tuned pop music. The songs may not be “single” material, but they are GOOD material. Every song is amazing in it’s own way.

  • faithz

    @jayyyyyyy,,  you  can  only  speak for yourself,  and  you  count only
    for  one  opinion.
     

  • faithz

    within  18  months  period  of  time  there  will  be  18  new  hot
    and  on  fiyah  new  chicks  on  the  block, duh  not  to  mention  that other  artist  are  still going to  be  doing their  thing.  bey  is  good  but  it takes  more  than  her  to  make  this  world go  round.

  • faithz

    iwas  hoping  that  bey  would  out  do  lady  gaga,  but  she  did  not  and 
    could not,  therefore, gaga  is  the  hbic  here  in  the  us.  and  adele
    is  the  leader of the  pack.  and  theres  many  others  bringing  it  up  the  rear.  now  people  can  clearly  see  that  bey  is not  the  baddest  in  the
    game  no matter  what  her  silly  fans  say. theres  many  other  very  talented  artist out  there  that  can  sit  bey  down  on  the  side  lines  no  matter  hiw  she  gyrate  that   behind  of  hers,  many  can  out  do her  without  working  their  behinds  at  all.  example  adele she  will  try  and  get  herself  a  collaboration  with  adele  to try  and  stay  front  and  center
    i  just  wonder  why  beyonce  don’t  enjoy  the  fruits  of her  labor  and  just  enjoy  life  but  she  just has  to  be  on  top  and  its  slowly  driving  her all the  way  nutts  and  it  shows, poor thing  all  that money  and  shes  still so unhappy  it  shows  in  her  eyes  and  her  body  language, she  is  jealous  of others  whos  doing  as  good  as  shes  doing.like  her loreal  ads
    she  looks  so beautiful and  now  jlois  doing  loreal  ads  and  shes 
    beautiful  and  just  as  sexy  as  bey if  not  sexier  with  two  childrens.
    now  if  loreal  gave  keri,rihanna, jennifer  are  ciara a  ad  that  would 
    make  drive  beyonce  nutts.