Beyonce is the new face of Pepsi, gets the gig for her “creativity” and “authenticity” (lol)

When most pop stars have a flop era, they’re usually treated like lepers until they stage a successful comeback (hello, Mariah!), but not Beyonce. First the bitch books the Super BOWEL halftime show, and now she’s just inked a mega-bucks deal to front Pepsi. It’s not the first time Bey’s promoted the soft drink giant, either: she previously starred in Pepsi commercials alongside her superior contemporaries, Jennifer Lopez, Britney Spears, and Pink. Now it looks like PepsiCo is making a concentrated effort to get celebrities behind their brand again, with Bey’s endorsement coming only a few months after Nicki Minaj’s.

Considering what a huge brand Pepsi is, why would they hire people of a questionable nature, like Nicki Minaj and Beyonce, to plug their drink? Nicki is a mystery, but according to this press release, Bey got the gig because of her “creativity” and “authenticity”.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

Either Pepsi’s fact checkers are suffering from severe brain damage, or the company has confused Bey for her much more talented, authentic, and creative sister, Solange.

That little oversight aside, I’m excited to see Pepsi working with celebs again, and even I can’t deny that Bey’s ad is super cute. I mean, I’ll never drink Pepsi again for as long as I live, but I still like the idea of celebrity soft drink endorsements.

Now please excuse me while I have a nice cool drink of Rihanna-endorsed Vita Coco water.

This entry was posted on Sunday, December 9th, 2012 at 8:59 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  • http://www.twitter.com/themusicprophet The Music Prophet

    It would except for the fact that she cant even buy Grammy’s anymore… We’re just handing them out to Rihanna and Ke$ha instead.

  • http://www.twitter.com/themusicprophet The Music Prophet

    WE all do. We crave the attention that comes her way.

  • http://www.twitter.com/themusicprophet The Music Prophet

    lmao. Y’all are fucking slaying my existence today… this shit is HILARIOUS!

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    i think you were dead during In The Zone era.

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    have you smashed your head on Nicki Minaj’s stone-made breasts or something? try to read and understand what I meant. all I was saying is Britney broke the barrier of social media status.

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    Britney plays piano. she was supposed to be credited on Everytime. she did co-wrote some of her tracks, but one of the tracks she wrote by herself is utterly amazing – listen Everyday.

  • Legend X

    You must be kidding me? Britney composed melodies for many of her songs on the PIANO dating all the way back to 2002, if you were as much of a Britney fan as you said you were you’d know this. She writes a good portion of her songs that end up either not being used or going to other artists (Selena Gomez’ whiplash, Look Who’s talking BoA. She even released a single with SOLE writing credit and a production credit in 2005…but she doesnt write her own stuff right?

    From the past 10 or so Britney songs that have leaked that were B-sides, she had writing and composing credits on them, and again if you were as big a Britney fan as you said..you’d know this. Not to mention her versatility as a writer from writing ballads (Every day, Strangest love, weakness) to up tempo songs (Scary, Mannequin)
    The only reason a lot of her songs that she made herself never make it are because her label wants to make $ music not the “deeper” music Britney wanted to make. But a real Britney fan would know this.

    Britney may not be able to perform like she used to, but she’s still much more honest, creative, and talented in knowing what good music is, and making great music, even if it doesn’t always get released.

  • SerferTJ

    YOU must be living in Legentina’s vagina, because you bring her up in EVERY single comment you make.
    Such a loyal stan.
    http://25.media.tumblr.com/tumblr_mag79cfrO61r9imtoo6_250.gif

    D-E-A-D at the fact that you brought up “Scream & Shout” sales……which only proves the point that Britney’s music is …”a horrible product that millions of people buy because they’ve been told that it’s great.”

  • http://www.twitter.com/themusicprophet The Music Prophet

    You’re cute.
    boohoo, you don’t think i’m a fan. (runs to cry in the corner). Seriously? How much koolaid have you swallowed? I didn’t say she doesn’t write ANYTHING.. I simply stated she doesn’t do it alone. And that is a fact that you can’t disprove. Every time you look up one of these unreleased songs, there’s always 1 0r 2 other songwriters involved. It’s called being a popstar. And you’re delusional if you think someone with a name as big as BRITNEY FUCKING SPEARS can’t decide for herself what she wants to release. She releases the best dance music she can find for a hit. It’s manufactured pop music. You can keep crying all you want that those pretty little ballads don’t get recorded …. there’s a reason, they’re not that great! Britney is a savvy businesswoman who’s intelligent enough to release collaborative efforts that appeal to the masses. You can’t seriously believe that after 7 albums, she doesn’t have the creative control to say hey, I want to release an album of ballads!

    You can throw shade at me all you want, and criticize my ‘fact-checking’…. but thus far I still don’t see you providing any shred of proof that She’s actually the sole writing/composing credit on a single track. I truly do think it’s adorable that you think you know Britney’s personal mind oh so well though…. Keep believing ;)

    btw i’m totally being sarcastic with you ;)
    I love Brit…. and I think it’s great that she has such loyal fans to this day.

  • Legend X

    Lol of course she doesn’t write on her songs completely, but she does contribute a lot, because many people that have written with her have said she mostly writes the verses and does song arrangements.

    Um, no. A lot of artists don’t really get to choose what goes on their albums, and seeing as the original femme fatale got scrapped in september, there might’ve been a lot more songs that Britney wrote on that didn’t get released.

    Anyways I love britney and christina forever and I won’t let people

  • http://pulse.yahoo.com/_YN4GHCMAO22DHQEZAH6ZDVZ6YQ Blinkx

    AT LEAST its not Justin Bieber or One Direction.

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    preach gurrrlllll!!! Britney will be proud of you.

  • http://www.facebook.com/akie.koizora Akie Bertekad Cemerlang

    LOL look at you. keep on fronting floptina’s fans. she is able to sell music now because she is still relevant. people still want music from her. plus it is pop music. it supposed to be for fun. at least Britney stick to what she does best, pulling out fun music. unlike the Bacon of Our Generation who keep fronting about how her music is ahead of its time while in fact it is a total abomination of clusterfuck music.

  • iAmAwesome

    LOL!

  • iAmAwesome

    :’) teach these peasants.

  • iAmAwesome

    But I was, like, talking about their Spoke persons now compared to then. Then > Now.

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