When it comes to pop music, there’s two things that I’m 100% guaranteed to love all of the time: K-pop, and anything that sounds like an old video game. Much to my delight, A*M*E‘s new single “Play The Game Boy” contains both.
I first introduced you to A*M*E back in January with her MNEK-produced buzz single “City Lights”. As brilliant as the nineties house banger was, I wasn’t entirely convinced back then that A*M*E had the stuff to become a real star.
Now I am.
Produced by Norwegian hitmaker Electric, “Play The Game Boy” bubbles with eighties synths and retro arcade effects. It’s also heavily-influenced by K-pop (A*M*E is a loud and proud K-popper), which is most obvious when adorable dynamo drops a sassy rap break in place of a traditional bridge.
The official music video is beyond a blast, with A*M*E climbing out of a doll box, “Sekshi Lub” style, before working it like a fly girl in front of a bubblegum colored backdrop and some low budget T.O.P. clones from Japan.
She’s only 17-years-old, but A*M*E has swagger juice oozing out of her pores. She’s at her sassiest during the second verse, calling out, “You’re gonna watch as I lose all control / get my Madonna on and watch me vogue!” with a playful smile.
So, now that A*M*E has stepped up to the plate and slayed the game, I guess it’s time for us to forget all this Rita Ora nonsense and welcome the real new princess of Brit-pop. Am I right?