Every time that I go to do an Adele post, I always check the current sales total of 21 first, and each and every time I do, I’m always shocked at the figure.
According to the World Chart, sales for 21 now stand at 17 million copies worldwide, and with the album still at the top of the charts in most countries, that number is only going to climb higher and higher.
Keep in mind that all this has been achieved with minimal promo from Adele her self. In fact, Adelegend hasn’t made a peep in public for over four months, laying low to recover from throat surgery, and priming herself for a huge comeback timed exactly to coincide with the Grammy weekend.
She started with by covering the latest issue of Vogue, joining the likes of Taylor Swift, Beyonce, and Rihanna who have all graced the cover of the fashion bible.
Take note: If you want to cover Vogue but you’re not an anorexic supermodel, then you must have sold at least 17 million albums to do so.
And then there was the pre-Grammys 60 minutes interview, which served as the official breaking of the silence for Adele. The best thing about Adele, above all else, really is her personality, so it was refreshing to see shooting the breeze with Anderson Cooper after so long of hearing her records flogged to death on the radio.
It’s no secret that I’m not totally obsessed with 21 like I am with the impeccably flawless 19, but I’d go out and buy 21 just for Adele’s personality alone. Then I’d toss it into my old CD crate next to Ciara’s Fantasy Ride and Atomic Kitten’s Greatest Hits.
Capping off Adele’s killer weekend was the inevitable Grammys sweep, which is destined to go down as the least surprising moment of the past decade.
Adele took home all six Grammys she was nominated for, including Record, Song, and Album of the Year. She’s now tied with Beyonce for the most wins by a woman in one night, but unlike Bey’s bribed trophies, Adele actually deserves hers.
Now the post-Grammy iTunes effect is already in motion, with “Rolling in the Deep”, “Set Fire to the Rain”, and “Someone Like You” occupying third, fourth, and fifth place on the songs chart, while 21 is back at the top of the albums chart, followed by 19 at No. 5.
With 21 remaining the hottest album on the planet an entire year after its debut, Billboard is now speculating that the already six-times platinum disc will “likely” be the first album since Usher’s Confessions in 2004 to go Diamond in the States, indicating sales of 10 million copies or more.
“The album has tons of singles on it,” Billboard’s associate director of charts Keith Caulfield told MTV. ” ‘Rumor Has It’ seems like it should be another #1 single, if they chose to release another single, that will carry her through the spring and summer. And then if they can get it to Christmas, who knows what kind of sales she could have?”
“I’m not going out on a limb here,” Caulfield continued. “It’s Adele’s 21 — yeah, of course. It’s like saying, ‘Hey, do you think Madonna’s tour will sell out?’ Gee, I don’t know, maybe.“
If 21 is going to go 10x platinum, does that mean Heidi Montag’s Superficial will hit 10x tinfoil soon?