Wow, so this is embarrassing.
As if 2NE1 weren’t big enough flops in Japan as it is, the radio-friendly foursome are set to receive an extra-dose of humiliation in the Land of the Rising Sun when they release their new Japanese single on September 26 — the same day as Girls’ Generation release their own J-pop single.
SNSD’s as-yet-untitled single will contain two (!!!) songs, and is being released to promote a new DVD of the group’s music videos.
2NE1′s single –a Japanese version of their forgettable electro hit “I Love You” and another as-yet-untitled song– is being released to coincide with their tour of Japan, with YG announcing that the girls will promote the song in-between their concert dates.
It should be noted that 2NE1′s single was originally scheduled to drop on August 29, but was pushed back to September 12. Then earlier today, YG Entertainment released a statement talking about 2NE1′s Japanese tour and new single, and the release date on their official website was updated yet again, this time to the 26th.
2NE1 are quickly gaining a reputation as the queens of the K-pop push back. They were supposed to release a new single in Korea three weeks after “I Love You”, but then pushed it back to October so they could focus on their world tour. Now their new Japanese single has been pushed back three times already. And let’s not even go over their 2nd mini-album promotions from last year or their overhyped American debut that never seems to happen.
Why are 2NE1 even bothering in Japan, anyway? Their last Japanese single, the flaw-free “Scream”, only sold about 7000 copied all up, while SNSD’s “Paparazzi” has shifted 128,000 copies. Nobody likes 2NE1 in Japan, and watching them compete on the level of 4minute and SECRET over there is embarrassing. They’d probably have more luck promoting English versions of their songs outside of Asia, since most non-Korean blackjacks seem to be Nicki Minaj and David Guetta stans from America and Europe.
Get it together, 2NE1. All these push backs and J-flops are a hot mess!